novari

Counterparty Execution

Assumed Confirmed

Novari does Counterparty Execution.

Your systems manage what happens inside your company.

Counterparty Execution manages what happens with everyone outside it.

Inside your company

ERPTMSWMSOMS

Outside your company

CarriersSuppliersReceiversBrokers

Our systems already integrate with our counterparties.

They do. With the ones that have systems.

  • 91.5% of the ~580,000 active US motor carriers operate ten trucks or fewer American Trucking Associations, June 2025
  • 86.8% of US freight brokers and forwarders employ fewer than twenty people US Census Bureau, SUSB 2022
  • 93.1% of US manufacturers employ fewer than one hundred people National Association of Manufacturers, 2025
Integration follows the spend. Exceptions follow the count.

Your best people on your hardest problems.

The system runs the routine. A person, yours or ours, handles the exception.

Watch one commitment run

Book a 30-minute call Thirty minutes. Bring one thing you are still chasing.

Heard on every operations floor

You have said at least three of these this week.

“We spend all day chasing.”
“Nobody ever answers.”
“I had to call three times.”
“We found out too late.”
“It fell through the cracks.”
“I thought that was confirmed.”
“That's all in Steve's inbox.”
“We're playing phone tag.”

When the commitment record lives in one person's inbox, nobody else can see it or cover for him, and the answer walks out the door when he does. The other side has no system to answer from, so the only way to find out is to ask again, by hand, until somebody replies.

The loop

The same five steps, whatever you are waiting on.

A purchase order, a load tender, a delivery appointment, an invoice. The commitment type changes and the process does not.

Step 1

Send

Your commitment request (a PO, a load tender, an appointment) goes out from your domain, in the format the other side already works with.

Step 2

Watch

Three outcomes exist: confirmation, objection, or silence. Silence is tracked as an outcome, not as an absence.

Step 3

Read

The reply is read and the record updated. “Can’t make 6am but I can do 7:30” is an objection with a counter-offer, not an inbox item.

Step 4

Escalate

Anything needing judgment goes to a person: your coordinator, or the Novari Desk if you would rather we staffed it.

Step 5

Close

The commitment ends in a known state, with a timestamp and a record that does not live in anyone's inbox.

You decide what silence means. On a load tender it is effectively a no: the truck has to move, so the tender rolls to the next carrier. On a purchase order it can mean your contact is out, or the account changed hands and nobody told you, and rolling to another supplier would be the wrong move. You set what silence means for each commitment type, and how long it takes to mean it.

Why it reaches them

Your integration is measured in the wrong unit.

Integration programs allocate by spend, which is the rational way to spend scarce engineering time. Execution failures allocate by relationship count: every tender, every appointment, every acknowledgment is a separate party, whether they move four hundred loads a year or four.

  • There is no integration budget on the other end. A company averaging eight employees does not have one, and has nobody to spend it. Federal data shows advanced technology adoption concentrating in large firms (US Census Annual Business Survey), and NIST reports that smaller manufacturers often cannot afford outside technology services at all.
  • Nothing to adopt on their side. No login, no app, no onboarding call with your carrier’s dispatcher. A free-text reply is read, classified, and written to the commitment the same as a structured response.
  • Correspondence goes out under your name. The other side sees you, not a vendor they have never heard of. The relationship is yours and it stays yours.

This one is not our number. RXO, one of the largest freight brokers in the country, puts the top fifteen truckload carriers at about one load in ten. You cannot integrate your way to the other nine. There is no concentrated set on the other end to integrate with, only a very large number of companies with a mailbox and no system.

The market below the 50 largest firms

SectorFirms below top 50Share of revenueAverage firm
Trucking156,10671.7%8 people$1.9M
Freight brokerage17,08065.8%14 people$5.2M
Manufacturing240,59471.0%45 people$20.8M
Wholesale trade265,42269.5%22 people$31.1M

US Census Bureau, 2022 Economic Census; firm-size bands from SUSB 2022. Averages flatter the tail, so the typical firm is smaller than the one shown here.

Novari Desk

Somebody has to work the exception. It can be us.

A counterparty execution system is technology plus people. Those people do not have to be ours. Run it with your own coordinators and you are running the complete system. Novari Desk is the option to have us staff the first and second level instead.

6:41 PMCarrier drops load 48210.
6:41 PMAppointment Monday 08:00 now unbacked.
6:42 PMWaterfall re-tendered to next 4 carriers.
7:09 PMTwo accept. Desk takes the better rate.
7:15 PMReceiver notified. Appointment held.
8:00 AMMonday, your coordinator reads about it. It closed Friday.

Rule one

We never compromise the relationship between you and your counterparty.

We never hold the relationship and we never take margin on what moves through it. Desk pricing is scoped to labor and coverage, never to a percentage of your spend. Nothing we do depends on standing between you and the other side.

Rule two

We act for the party that hired us. Only that party.

Never both sides of the same commitment. If your counterparty is also a Novari customer, we are still working your side of it. The Desk works from your SOPs, and where your rules run out the exception comes back to you.

Rule three

The Desk is never sold on its own.

It requires an active Novari subscription. Without the system clearing the routine first, it is just somebody else’s staff working inside your inbox.

Coverage windows are published, with stated after-hours behavior, so you know what happens on a Friday night before you sign. Scope the Desk

What it costs

Priced on commitments, not on your spend.

A commitment is one thing you need another company to do, tracked from the request until it closes. You pay for how many you run, which is why our price does not move when we save you money.

One commitment

A load tendered. A delivery appointment that has to be accepted. A purchase order waiting on an acknowledgment. An invoice that has to be matched before it is paid. One thing, one counterparty, tracked until it closes.

Not another commitment

Reaching four carriers to cover one load. The reminder on day three. The escalation, the re-send, the reply that needed reading twice. Chasing is the system’s work, not another line on your bill.

Starter

$499 / month

10–20 commitments a week

The follow-up still fits inside one person’s day. Barely.

Book a call

Growth

Most common

$950 / month

20–40 commitments a week

The follow-up has outgrown the person doing it.

Book a call

Scale

Quoted

40+ commitments a week

Higher volume, several commitment types, or more than one site running its own.

Talk through volume

Novari Desk

Add-on

Quoted

On any tier

Novari staffs the human layer instead of your team. Requires a subscription, and is never sold on its own.

Scope the Desk

Where a quote is needed, scoping returns the drivers behind it and an indicative band, not a number invented before we have seen your volume.

The trial

Run one week of commitments through Novari.

Connect a mailbox and keep working exactly the way you do now: tenders, appointments, purchase orders, whatever your team is chasing this week. Nothing about your process has to change for this to tell you something.

By Friday each one sits in a known state: confirmed, declined, or still open with the clock running. We do not promise your counterparties answer faster. We promise you stop finding out late.